Helping Entrepreneurs Succeed: Marissa Mayer

by Scott Edward Walker on July 18th, 2012

To Our Clients & Friends: Welcome to our weekly series “Helping Entrepreneurs Succeed.”  Each week, we share a favorite video of a successful entrepreneur, investor or business leader on a variety of topics.  This week, we present Marissa Mayer, the new CEO of Yahoo! and a very smart engineer.

In this interesting presentation and Q&A from 2006 (courtesy of Stanford University’s Entrepreneurship Corner), Marissa shares some solid nuggets for entrepreneurs based on her early experience at Google, including the following:

  • recognize that ideas come from everywhere;
  • maintain an open company culture and share significant internal information;
  • work in an environment with a lot of smart people;
  • give your product people the opportunity to be creative and pursue their interests;
  • launch quickly and iterate based on user feedback;
  • make decisions based on data and A/B testing;
  • set limits and constraints, which will actually facilitate innovation;
  • remember that money follows users; and
  • don’t kill projects, morph them.

I hope you enjoy it.  Many thanks, Scott


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